Peeking is not a strategy
Stopping a feature test on day six because the chart looked green is still peeking, even when the PM is impatient and the flag platform makes daily views easy.
Journal
Notes we would still stand behind after the holdout.
Public writing from the Phuket desk. These are not vendor recaps. Each piece is used, in some form, inside Variant Readout Desk or a short programme.
Guardrails before the lift
Refund rate, crash-free sessions, and support tickets belong in the readout header. A primary win with a bleeding guardrail is a hold, not a ship.
A readout a PM will sign
The one-page structure we score in class: decision, evidence, caveats, owner, and the holdout you still owe finance after you ship.
MDE for Thai marketplace apps
Why a textbook 2% relative lift is the wrong default when tourism weeks and prepaid top-ups reshape your daily active base.